Hint App Media Kit Hint App Media Kit New data from the Hint App reveals unexpected trends in modern soulmate aspirations.
In a relationship landscape defined more by introspection than tradition, new data from the symbolic insight platform Hint reveals a stark contrast between what people say they want in a soulmate and what they are prepared to build together. Internal data from over 200,000 users has found that while 51.05% of people say they prefer a partner who brings contrast rather than similarity (48.95%), only 2.06% envision co-creating a business with their soulmate, highlighting a disconnect between desired emotional dynamism and practical ambition.
The majority of respondents (30.44%) view building a family as their primary shared life goal, followed by personal growth (17.18%) and making a positive impact (14.66%). Financial stability ranked fourth (12.39%), just ahead of vague aspirations grouped as “other” (12%), and global travel (11.27%). At the bottom of the list sits business creation, revealing a generational reluctance to intertwine love and entrepreneurship, even among those who actively seek contrast and challenge in a partner.
This tension between ideal and execution forms the basis of Hint’s latest inquiry into how people envision emotional partnerships in a time of instability, self-optimization, and increasing loneliness.
People are articulating an appetite for emotional difference, but not necessarily for complexity in shared ambition. This reveals how often contrast is idealised in theory, but not structurally embraced in life planning.
The findings suggest a cultural moment defined less by convention than by symbolic navigation, a need to feel emotionally aligned even when the outcomes remain undefined.
The broader implications of the data speak to a cultural reframing of the soulmate archetype. While the term has historically implied compatibility or sameness, today’s users are signalling a shift: the soulmate is no longer just a mirror, but also a foil.
Still, the low prioritization of shared business or enterprise suggests that contrast may be more welcome in the abstract than in the structural realities of love. This reveals a possible dissonance between the modern desire for “growth-oriented relationships” and the reluctance to merge concrete life ambitions, a tension ripe for further cultural exploration.
The paradoxes laid bare by this data, between contrast and caution, idealism and execution, signal that the modern love story may be more layered than ever. And in a time when many are turning inward for answers, how we define “soulmate” is less about fate and more about emotional pattern recognition.
About Hint App:
Hint is a self-inquiry platform with over 1.2 million users that combines symbolic practices, such as astrology, palmistry, and artistic interpretation, to help individuals examine the inner dynamics shaping their emotional life. Rather than focusing on surface-level traits or compatibility scores, Hint acts as a reflective framework, offering space for clients to map their emotional patterns and understand the deeper timing behind their relationship decisions. It is not a quick fix, but a quiet recalibration.
Media Contact:
Hint America Inc.
pr@hint.app
Leigh Roberts
PR manager
Hint App Media Kit
In a relationship landscape defined more by introspection than tradition, new data from the symbolic insight platform Hint reveals a stark contrast between what people say they want in a soulmate and what they are prepared to build together. Internal data from over 200,000 users has found that while 51.05% of people say they prefer a partner who brings contrast rather than similarity (48.95%), only 2.06% envision co-creating a business with their soulmate, highlighting a disconnect between desired emotional dynamism and practical ambition.
The majority of respondents (30.44%) view building a family as their primary shared life goal, followed by personal growth (17.18%) and making a positive impact (14.66%). Financial stability ranked fourth (12.39%), just ahead of vague aspirations grouped as “other” (12%), and global travel (11.27%). At the bottom of the list sits business creation, revealing a generational reluctance to intertwine love and entrepreneurship, even among those who actively seek contrast and challenge in a partner.
This tension between ideal and execution forms the basis of Hint’s latest inquiry into how people envision emotional partnerships in a time of instability, self-optimization, and increasing loneliness.
People are articulating an appetite for emotional difference, but not necessarily for complexity in shared ambition. This reveals how often contrast is idealised in theory, but not structurally embraced in life planning.
The findings suggest a cultural moment defined less by convention than by symbolic navigation, a need to feel emotionally aligned even when the outcomes remain undefined.
The broader implications of the data speak to a cultural reframing of the soulmate archetype. While the term has historically implied compatibility or sameness, today’s users are signalling a shift: the soulmate is no longer just a mirror, but also a foil.
Still, the low prioritization of shared business or enterprise suggests that contrast may be more welcome in the abstract than in the structural realities of love. This reveals a possible dissonance between the modern desire for “growth-oriented relationships” and the reluctance to merge concrete life ambitions, a tension ripe for further cultural exploration.
The paradoxes laid bare by this data, between contrast and caution, idealism and execution, signal that the modern love story may be more layered than ever. And in a time when many are turning inward for answers, how we define “soulmate” is less about fate and more about emotional pattern recognition.
About Hint App:
Hint is a self-inquiry platform with over 1.2 million users that combines symbolic practices, such as astrology, palmistry, and artistic interpretation, to help individuals examine the inner dynamics shaping their emotional life. Rather than focusing on surface-level traits or compatibility scores, Hint acts as a reflective framework, offering space for clients to map their emotional patterns and understand the deeper timing behind their relationship decisions. It is not a quick fix, but a quiet recalibration.
Media Contact:
Hint America Inc.
pr@hint.app
Leigh Roberts
PR manager
Hint App Media Kit