Frequent short-video viewing is linked to lower IQ scores, CerebrumIQ data shows.

New CerebrumIQ analysis reveals a consistent IQ gap between heavy and light consumers of TikTok, Reels, and similar short-form video platforms.
Gen Z turns to IQ testing as a response to rising self-doubt and academic inflation.

With degrees losing value and confidence in decline, young adults are turning to cognitive metrics as a new form of self-assessment and identity, according to a recent study by CerebrumIQ.
CerebrumIQ data shows smart shaming is fueling imposter syndrome.

New findings suggest that negative attitudes toward intelligence are leaving young adults more insecure about their abilities, with smart shaming emerging as a hidden driver of imposter syndrome.
Smart is sexy, measurable, and public: 72% say brains beat beauty.

New data from CerebrumIQ suggests a cultural reset in what people find attractive, as intelligence overtakes looks among younger generations.
Survey reveals shifting attitudes toward brain training and mental performance, CerebrumIQ reports.

A recent CerebrumIQ user survey highlights how people perceive cognitive skills, their willingness to improve them, and the barriers preventing wider adoption of brain training tools.
These 10 US cities have the highest IQs in the country, according to CerebrumIQ.

New research highlights how cognitive ability varies from city to city across the US, challenging familiar assumptions.
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