New survey data from the Hint App suggests personality is increasingly treated as a flexible project, reshaped in response to cultural trends, social platforms, and shifting personal priorities.
Personality, once considered a relatively stable set of traits, is increasingly being treated as something provisional. According to a new survey conducted by the Hint App among 2,140 adults across the United States, the United Kingdom, Canada, and Australia, 64% say they have changed what they consider a core aspect of their personality within the past 12 to 24 months. The finding points to what the Hint App describes as the Great Personality Update, a pattern of recurring self-reinvention that mirrors the pace of cultural and aesthetic trend cycles.
The survey asked respondents directly whether they had consciously altered defining elements of how they see themselves, including communication style, emotional boundaries, relationship expectations, or public presentation. Among those who reported change, 41% described the shift as significant rather than incremental. These adjustments were not framed as responses to crisis but as deliberate recalibrations, often aligned with broader cultural signals.
The pace of change appears closely tied to trend exposure. 58% of respondents said social media had influenced how they reassessed their personality, particularly around ideas of confidence, emotional openness, and personal limits. Fashion cycles, wellness language, and therapy-informed terminology were cited repeatedly as reference points respondents used to describe who they are now compared to who they were two years earlier. According to the Hint App, this suggests that identity is increasingly negotiated in public, using a shared and rapidly evolving vocabulary.
Age did not insulate respondents from this pattern. While participants aged 18 to 34 were the most likely to report personality changes, at 71%, a notable 54% of those aged 40 and over said the same. The difference lay less in whether change occurred and more in how it was interpreted. Younger respondents more often framed reinvention as experimentation, while older respondents described it as correction or refinement.
The data also shows that reinvention is rarely limited to one area of life. Among those reporting recent personality change, 67% said the shift affected their romantic relationships, 49% noted changes in how they approach work or ambition, and 38% said it altered how they relate to friends or family. The Hint App’s analysis suggests that personality updates function less like isolated tweaks and more like system-wide adjustments.
Kirill, Managing Director of the Hint App, said the findings reflect a broader cultural shift toward treating identity as something that must stay responsive rather than fixed. He noted that people are no longer waiting for major life events to reconsider who they are, but instead responding continuously to subtle changes in values, language, and emotional expectations. According to Kirill, this creates both flexibility and fatigue, as individuals feel pressure to remain aligned with their current self-concept.
What distinguishes the current cycle of reinvention is its regularity. 52% of respondents who reported a recent change said they expect to revise their personality again within the next one to two years. Rather than seeking a final version of themselves, many described an ongoing process of adjustment, informed by reflection as much as by external influence.
The Hint App frames the Great Personality Update not as instability but as a signal of heightened self-monitoring. The survey suggests that people increasingly view personality as something to be audited, interpreted, and periodically reworked. In that sense, reinvention has become less of an exception and more of a baseline condition of contemporary adult life.
About Hint App:
Hint App is a symbolic, emotional insight platform with over 1.2 million users that combines ancient practices such as astrology, palmistry, and visual soulmate interpretations with modern technology, including artificial intelligence and NASA astronomical data, to deliver highly personalized reports based on a user’s exact birth details. Rather than offering predictions or quick fixes, Hint App serves as a reflective framework, helping individuals map emotional patterns, understand the deeper timing behind personal and relationship decisions, and reconnect with their inner clarity.
Media Contact:
Leigh Roberts
PR manager
Hint America Inc.
pr@hint.app
Hint App is a symbolic, emotional insight platform with over 1.2 million users that combines ancient practices such as astrology, palmistry, and visual soulmate interpretations with modern technology, including artificial intelligence and NASA astronomical data, to deliver highly personalized reports based on a user’s exact birth details. Rather than offering predictions or quick fixes, Hint App serves as a reflective framework, helping individuals map emotional patterns, understand the deeper timing behind personal and relationship decisions, and reconnect with their inner clarity.
Media Contact:
Leigh Roberts
PR manager
Hint America Inc.
pr@hint.app