As digital fatigue and performance pressure mount, new data from MyIQ reveals that motivation is not crashing; it is quietly draining away.
After completing MyIQ’s experimental burnout self-assessment, 10,000 users participated in a follow-up survey exploring how mental fatigue affects long-term motivation. The results reveal a concerning trend: 64% reported a sustained decline in internal drive lasting six months or more, reshaping their goals, initiative, and willingness to engage.
The burnout test, available on the MyIQ platform, is designed to surface early signs of psychological strain. Using these baseline results and follow-up insights, MyIQ developed an “Ambition Decay Index”, a composite measure that draws on user-reported energy levels, initiative, and goal follow-through to reflect cumulative motivational loss.
Users did not describe a collapse. They described erosion. 39% said they had scaled back a major career or study goal, and 57% reported avoiding new challenges or responsibilities they previously would have embraced. 41% described pulling back socially, especially in collaborative or emotionally close settings.
Among users with the highest Index scores, 52% experienced a “weekend withdrawal” pattern, functional and responsive during the workweek, but mentally disengaged by Friday evening, with recovery stretching into late Sunday.
Asked what was driving these shifts, respondents pointed to overlapping strains. 58% cited chronic sleep debt; 44% reported digital fatigue, especially from high-frequency notifications and task switching. 38% noted unclear or absent rewards for effort, while 33% experienced workplace instability, and 26% reported caregiving overload.
Younger users were disproportionately affected. Among those aged 18-34, 71% crossed the Ambition Decay threshold, compared with 56% of users aged 35-54, and 41% over 55. The findings suggest younger adults may be more vulnerable to cumulative disengagement, especially in high-input, low-feedback environments.
Cluster analysis revealed four primary response types. “Exhausted achievers” (31%) maintained performance at growing cost. “Distracted over-committers” (29%) swung between hyper-focus and avoidance. “Plateaued neutrals” (23%) functioned steadily but without satisfaction. The remaining 17% experienced episodic ambition dips, often tied to external stressors.
Other MyIQ test data added further contrast. Users who scored high on procrastination measures were twice as likely to reach the Ambition Decay threshold, while those who tracked weekly goals for eight weeks were 22% less likely to do so, suggesting that self-imposed structure can help buffer, though not eliminate, longer-term erosion.
The results are non-clinical, self-reported, and bounded by design. But the signal is consistent: ambition is not collapsing, it is thinning. Drained by fragmented attention, chronic fatigue, and unrewarded effort, motivation is becoming harder to sustain in today’s cognitive environment.
About MyIQ:
MyIQ was launched in 2024 and is used by over a million individuals worldwide. It is a digital self-knowledge platform that offers more than an IQ score, with over 9 million completed tests across the various test categories, cognitive, personality, and relationships, all with personalised, actionable insights. The platform offers over 25 brain games, more than 150 intelligence puzzles, over 20 hours of expert video content, and 300+ available lessons on emotional intelligence, problem-solving, innovation, confidence-building, and decision-making. Through its IQ test, full-spectrum personality assessment, and relationship insight quiz, MyIQ delivers structured, personalized feedback that helps individuals better understand their inner world and behaviour.
MyIQ was launched in 2024 and is used by over a million individuals worldwide. It is a digital self-knowledge platform that offers more than an IQ score, with over 9 million completed tests across the various test categories, cognitive, personality, and relationships, all with personalised, actionable insights. The platform offers over 25 brain games, more than 150 intelligence puzzles, over 20 hours of expert video content, and 300+ available lessons on emotional intelligence, problem-solving, innovation, confidence-building, and decision-making. Through its IQ test, full-spectrum personality assessment, and relationship insight quiz, MyIQ delivers structured, personalized feedback that helps individuals better understand their inner world and behaviour.
Media Contact:
Sophie de Villiers
PR Manager
MyIQ
pr@myiq.com
Sophie de Villiers
PR Manager
MyIQ
pr@myiq.com